SEATTLE, June 8 /PRNewswire/ -- The Fortune Group and PennWell Corporation's Affinity Publishing Division announced an alliance that enables technology companies to promote their partner relationships through branded custom impact sections in BUSINESS 2.0 and FORTUNE Small Business magazines. The alliance combines Affinity Publishing's partner marketing expertise with two of The Fortune Group's most technology-savvy audiences. Together, the two magazines reach more than 1.5 million business decision makers.
The alliance provides a turnkey solution -- one fee covers design, editorial, production and media placement -- while affording complete flexibility in branding, content, design and messaging. "I'm very excited about this alliance because of the powerful advertising solutions and value it brings to both large-scale technology companies -- many of which currently advertise in our magazines -- and the hundreds of smaller companies with which they partner," said Christopher Poleway, President of The Fortune Group.
"As technology companies increasingly rely on partners to extend, market and implement solutions, they need new, innovative ways to communicate the value of these relationships," said Fritz Feiten, VP of Marketing for the Affinity Publishing Division. "Branded custom impact sections provide high visibility and enough space to support joint-value propositions with success stories and other editorial." Recognizing that participating partners are both beneficiaries of custom impact sections and a source of revenue to offset much of their cost, Affinity Publishing's services include partner recruitment, ad traffic and billing.
About BUSINESS 2.0's Audience
The playbook for a new generation of leaders, BUSINESS 2.0 explores the new ways smart companies -- and the people who lead them -- are using strategy, technology and innovation to succeed. BUSINESS 2.0 delivers 550,000 tech-savvy business influencers who are actively driving technology adoption. Visit us at http://www.business20.com/
About FORTUNE Small Business' Audience
The one million readers of FSB are successful business owners with deep pockets, spending more than $39 billion on products and services in 2002 (American Express Database). Nearly two-thirds of them have been in business 10+ years. Targeted distribution of impact sections based on geography or SIC code is also available. Visit us at http://www.fsb.com/
About Affinity Publishing
PennWell Corporation's Affinity Publishing Division is a leading provider of partner marketing services, including online partner directories, magazine supplements, direct mail, and in-package collateral. Since 1991, Affinity has combined full-service custom publishing, alliance marketing expertise, and the resources of a global information services company to promote its clients' platforms in concert with their partners' complementary products and services. Affinity clients include Adobe, Avaya, Brocade, Citrix, FileMaker, IBM, Nortel, Microsoft, and palmOne. Visit us at http://www.pennwell.com/.
About PennWell Corporation
Founded in 1910, PennWell Corporation is a highly diversified media company providing print and online publications, conferences and exhibitions, research, databases, internet-based services and other information products to strategic global markets, including electronics, semiconductor manufacturing, communications, lasers, optoelectronics, computer graphics, information technology, oil and gas, electric power, fire services, dental, and water and wastewater. In addition to PennWell's headquarters in Tulsa, Oklahoma and its Advanced Technology Division based in Nashua, New Hampshire, PennWell has offices in Houston, Texas, Seattle, Washington, Providence, Rhode Island, Campbell, California, Fairlawn, New Jersey, London, England, and Schwabisch, Germany.
CONTACT: Carrie Welch, Director of Communications of The FORTUNE Group, +1-212-522-6724, carrie_welch@timeinc.com; or Susan Hughes, Communications Director of Affinity Publishing, +1-603-891-9425, shughes@pennwell.com
Web site: http://www.pennwell.com/
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