Brand compilations: Mark Sherrington, global marketing director at SAB Miller hasn't read Brands and Branding cover to cover, but says it's a useful compendium to dip into for those who know the theory but have forgotten to follow it.(Book Review)

Brands and Branding edited by Rita Clifton and John Simmons is published by The Economist, 20 [pounds sterling]

It is not fashionable as a businessman to admit that you have never actually read a whole business book from start to finish. I have never done so and I certainly did not read the whole of this book. However, I would recommend it.

Did the world need another compendium on brands and branding? Probably not, but as the latest, and one containing the writings of many of the marketing world's leading lights, Anholt, Barwise, Feldwick, Clifton, it has the advantage of being both wise and up to date.

Were the reader to work through from page one …